A church the community had been calling "The Mount" for years—finally wearing the name with confidence.
Mt. Hebron Missionary Baptist Church had been a landmark in Garland, Texas for over six decades. Its congregation had quietly been calling it "The Mount" for years. Engagement Group helped the church do something simple and powerful: commit to the name, build an identity worthy of it, and step into a new season of growth with a brand that announces, to every generation, that this church is awake and ready.
Problem
A church with 65 years of legacy, a beloved new pastor, and a brand that no one could find from the road.
Mt. Hebron Missionary Baptist Church had one of the richest stories in the Dallas-Fort Worth area—founded in 1958, grown to over 3,500 in attendance, and anchored by decades of faithful, community-shaping ministry. Then COVID hit, attendance declined sharply, and a pastoral transition followed. By the time Pastor Andre Kirkland was called in 2024, the church was rebuilding. His first Sunday drew 700. Momentum was real. What was missing was a brand capable of telling that story — one visible enough from Highway 66 to stop someone mid-commute, and compelling enough to make a young Garland family feel like this church was built with them in mind.
Solution
The name they already loved. An identity bold enough to match the moment.
Engagement Group developed a complete brand strategy and visual identity for the church — formalizing the name The Mount Church and building a brand around it that is confident, bold, and unmistakably forward-leaning. The logo mark — a strong, geometric mountain "M" in red — is the kind of mark that works on a monument sign, a t-shirt, and a phone screen with equal force. The color palette of red, deep purple, gold, and navy commands attention without sacrificing warmth. Environmental design transformed both the lobby and the sanctuary from dated to dramatic, with before-and-after renderings that tell the story better than any copy could. Sub-brands were developed for Mount Kids and Mount Youth — each with a fully realized identity, giving every ministry a distinct voice under one roof.
Full Engagement
The Mount Church isn't just a branding project. It's a full-framework engagement—every service, every dimension, from the inside out. This included committing to the name The Mount Church — honoring the nickname the congregation had already claimed — as part of a broader effort to signal a bold new chapter to the Garland community.
Calling — Ethnography · Mission, Vision & Values · Team Dynamics
Connectivity — Guest Experience · Retention · Assimilation
Brand — Identity · Campus Experience · Digital Experience
Marketing — Communication · Social · Promotion
Concept
Forward-thinking, historically grounded. Built so the 30-year-old is drawn to it and the 60-year-old sees a future in it.
The brand concept for The Mount centers on a single conviction: a church that bridges generations without watering down either end. The young Garland family this church is built to reach wants to know that the church thought of them — that the kids' ministry is excellent, the worship is alive, and the community is real. The longtime member wants to see their legacy honored and their future secured. Every element of The Mount brand speaks to both. Bold headlines. Strong marks. Vibrant, immersive photography of real people in real moments. An identity that belongs on a hat, a highway sign, and a home screen — and means something on all three.
Results
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Name | Pastor
FAQ