Decades of transformational discipleship content—finally wearing a name and identity worthy of its reach.
Ron Moore spent thirty years as senior pastor of The Bible Chapel—a five-campus church in the Pittsburgh area—helping thousands make the journey from a vague acknowledgment of God to becoming fully devoted followers of Christ. What he built in that time was remarkable. What it lacked was a brand capable of carrying it to the world. Engagement Group identified the right name hidden in plain sight, built a cohesive identity around it, and created a platform designed to match its reach.
Challenge
A lifetime of discipleship content—scattered across formats, buried under a generic name, and invisible to the very people it was built to reach.
The Journey with Ron Moore had everything a discipleship ministry needs—a deeply tested curriculum, a gifted communicator, decades of proven results, and content that spoke with equal clarity to the seeker and the seasoned believer. What it lacked was organization, packaging, and a name that could travel. "The Journey" had become so commonplace that it was the name of churches, youth groups, and bands across the country. Meanwhile, the content itself existed across formats and topics without a clear taxonomy—powerful material for specific people, presented as if it were general information for everyone. The ministry that had so much to give had almost no way of being found by those who needed it most.
Solution
A new name built on the ministry's most proven tool—and a complete brand platform ready to take it to the world.
Engagement Group developed a complete brand strategy and visual identity for the ministry—arriving at a defining strategic conclusion: Living Grounded, already the name of the ministry's proven flagship curriculum, was the right name to carry the entire organization forward. Rather than inventing something new, Engagement Group identified what was already working and built a unified platform around it. At the center of the identity is a logo mark that is genuinely distinctive—a modern, almost wing-like rendering of an open Bible that immediately communicates the ministry's core conviction: that Scripture is where life's foundations are built. Bold, all-caps wordmark in deep navy and orange carries that authority across every surface. Book covers, email design, podcast studio, website, and social media were all developed as part of a cohesive platform—giving decades of content a single, unified home.
Concept
Bold, grounded, and built for trust. An identity that meets the seeker where they are—and points the believer to what's next.
The brand concept for Living Grounded centers on a single conviction: discipleship should be compelling, easy to step into, and simple enough to pass on. The audience this ministry is built to reach is thoughtful, skeptical of anything that feels religious or manufactured, and quietly hungry for something real. The logo mark speaks directly to that hunger—and then goes deeper. Paired with a topography pattern that runs throughout the brand, the imagery tells a layered story: deeply rooted in something historic, journeying across the terrain of a thoroughly modern life. The pattern puts roots to the mark in a way that makes you feel established in something ancient while you are moving forward in something new. Bold navy and orange complete the picture—weight and energy, trust and urgency, in equal measure. Every touchpoint is calibrated to feel like an invitation, not an institution.
Results
"We have seen attendance continue to increase. We have seen tons of new faces and new families. The number of kids coming to Sunday morning is exploding, which tells me we are reaching young families. Lots of good stuff happening and God is moving!!"
Chris Dague | Executive Pastor
Full Engagement
Living Grounded isn't just a branding project. It's a full-framework engagement—brand strategy, content architecture, digital experience, and marketing platform built from the ground up. This included the strategic conclusion that Living Grounded—already the name of the ministry's proven curriculum—was the right name to unify the entire organization around, as part of a broader effort to take a lifetime of discipleship work and give it the reach it was always meant to have.
Calling — Ethnography · Mission, Vision, & Values · Team Dynamics
Connectivity — Guest Experience · Retention · Assimilation
Brand — Identity · Campus Experience · Digital Experience
Marketing — Communication · Social · Promotion
