A church with deep roots ready to grow into something new.
Harvest City Church had everything a growing church needs—an easy-to-like senior pastor, genuine community, a thriving preschool, and a reputation quietly earned over two decades in Wylie, Texas. What it lacked was an identity that told that story. Engagement Group gave the church a visual voice that is confident, modern, and unmistakably its own—ready to meet the next generation of families walking through its doors.
Problem
A well-loved church that had outgrown the way it was presenting itself.
Gateway Community Church had been a quiet fixture in Wylie since 2001—faithfully planted, community-rooted, and genuinely loved by those who knew it. But Wylie had changed. Once a rural town on the edge of the DFW metroplex, it had grown into one of North Texas's fastest-rising suburban communities, drawing young families with high expectations and design-savvy sensibilities. The church's identity hadn't kept pace. Its look felt dated. Online, it struggled with visibility and was frequently confused with a larger, nationally-known church sharing a similar name—one that had been through significant public controversy. The combination of an invisible brand, an aging aesthetic, and a case of mistaken identity was quietly costing the church its opportunity with the very audience it was best positioned to serve.
Solution
Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Engagement Group developed a complete brand strategy and visual identity for the church—including a new name: Harvest City Church. The new brand was built from the inside out, beginning with a clear-eyed look at the community, the congregation, and the gap between the two. The visual identity pairs a bold reddish-orange with a rich navy and warm neutrals—colors that feel alive, grounded, and unmistakably contemporary. The logo, centered on a stylized wheat stalk within a badge mark, nods to the area's agricultural roots while speaking the language of a modern, confident church. Typography, photography direction, design motifs, and full brand standards were developed across the main brand, kids ministry, and students ministry—giving every ministry team a cohesive, professional identity to work with.
Full Engagement
Harvest City Church isn't just a branding project. It's a full-framework engagement—every service, every dimension, from the inside out. This included a complete church renaming, from Gateway Community Church to Harvest City Church, as part of a broader effort to clarify identity and expand reach.
Calling — Ethnography · Mission, Vision & Values · Team Dynamics
Connectivity — Guest Experience · Retention · Assimilation
Brand — Identity · Campus Experience · Digital Experience
Marketing — Communication · Social · Promotion
Concept
Authentic-modern. Family-focused. Built to step into a new season.
The brand concept for Harvest City Church centers on one idea: a church that meets people where they actually live. The young family Harvest City is built to reach isn't looking for a religious institution—they're looking for a community that feels real, a place where their kids thrive, and a faith expression that doesn't ask them to check their design sense at the door. Every element of the Harvest City brand is calibrated to that family. Bold, focused headlines in an all-caps Poppins system communicate clarity and confidence. Warm, candid photography tells the story of a church that is genuinely alive. Generous negative space and flooded color blocks create the clean, immersive feel of a brand that has done the hard work—so the people who encounter it don't have to. The result is an identity that respects the church's history while making an undeniable statement about where it's headed.
Results
"We have seen attendance continue to increase. We have seen tons of new faces, and new families. We had that largest Easter attendance ever by >100 people. The number of kids coming to Sunday morning is exploding which tells me we are reaching young families. Lots of good stuff happening and God is moving!!"
Chris Dague | Executive Pastor
